Marketing at UCB

Hello guys! Hope you are all well and feeling more fantastic than ever. This week has felt longer than ever and the amount of work I have to do is actually insane. But I can do this and so can you!

This week I thought I’d let you know more about being a marketing student at UCB and what I think of the field now as I have learnt about it for over two years.

The degree I chose to do was Marketing with Events Management. Essentially I applied because I thought I would be really into Events Management. Surprisingly enough, I enjoy the marketing part a lot more! This is why whenever someone asks me how to choose a degree, I always say choose something that involves two fields rather than one. Don’t get me wrong, I like Events Management but Marketing is what I feel close to – it is what I want to do for my career.

Some of you may be thinking what ‘marketing’ is all about so I’ve found a definition to explain it perfectly. “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” – The official academic definition from CIM (The Chartered Institute of Marketing). This involves the brand, communication, printing, market research, psychology of consumer behaviour, promotion, design and so on. It is a very broad field as there are many different types of marketing, my favourites are advertising, digital marketing and social media marketing (my dream is to become a social media manager!), because they are the most relevant in today’s society.

b2b-marketing-strategies-2016
(Source: BlueFountainMedia)

The modules I’m studying/I’ve studied are:

  • People and Organisations
  • Marketing Principles
  • Business Economics
  • Promotional Communication Techniques
  • Consumer Behaviour
  • Events Industry in Context
  • Events Operations
  • Applied Marketing Research
  • Applied e-Business and e-Marketing
  • Communications and Psychology
  • Professional Creative Development
  • Research in Practice
  • Sales and Marketing Management
  • Advertising and Media Management
  • International Marketing
  • Leadership and Change Management
  • Digital and Social Media Marketing
  • Creative Media and Events

My favourites have been Promotional Communication Techniques, Applied e-Business and e-Marketing, Communications and Psychology and Professional Creative Development as they all involve some practical work rather than working on essays, reports and studying for time consuming exams.

For Promotional Communication Techniques we had to think of an event to plan in the National Sea Life Centre that would appeal to our target market. It involved creating a communication brief but the part we loved the most was creating the design elements – a poster and a leaflet. We worked in a group and this is the first time we had the chance to actually design something. We had SO much fun doing it and that’s when I realised I’m more into marketing than events.

Applied e-Business and e-Marketing let us make up a beauty company and create a website for it. We learned about everything you need to know about making your own website and it was so much fun designing every single little element of it as you could be as creative as you’d like!

Communications and Psychology let us work for an actual client – National Sperm Bank. Although at first we were completely lost as we had no idea what to do for our marketing campaign, we decided to make a video advertisement to be spread across YouTube and other social media. This ended up being the client’s favourite!

Professional Creative Development let us design once again! We had to design all social media elements as well as posters, T-shirts and key rings for the event that we organised ourselves! It was challenging but also one of the greatest modules.

I hope this gave you an insight of what it is like to study marketing at UCB. Stay positive!

– Helina x

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Marketing at UCB

Studying with Music

Hello, everyone! How are you all doing? I hope your first week back at university has been lovely and you feel ready for the year ahead!

I had so many ideas for a blog post this week but none of them felt quite right. This is when I thought of music – we all listen to it every day, whether we want to or not. You hear it in supermarkets, when someone’s phone is ringing, on the TV and so on. I personally love listening to music, there’s never a time I sit in silence. I went to a music school for years so it’s something I’ve been close to for a long part of my life. Also, since it’s our first week back at uni, I’ve been overwhelmed by all the assignments coming my way and I thought I’d try to help you guys out the best way I can think of – through music.

I know a lot of people enjoy listening to classical music when they work on their assignments, which is supposed to simulate your brain. My favourite way to find new music to listen to every time I work on something is through Spotify (which you can get a discount for – 50% off for students OR just enjoy the free version). Spotify provides so many pre-made playlists designed to help you concentrate on your studies. I put together a list of playlists I’ve found and there should be something for everyone (click on the links below). The best thing about these is that the music does not include any lyrics. If you listen to songs with lyrics it will make you feel distracted as you will most likely want to sing along like I do haha.

  1. Deep Focus 
  2. Reading 
  3. Late Night Reading
  4. Jazz Backdrop
  5. Acoustic
  6. House Remixes

Of course, during breaks, you should blast your speakers, listen to the latest tracks and sing along as loud as you possibly can to get out all the assignment frustration. My personal favourites include:

  1. Ellie Goulding – Still Falling For You
  2. Major Lazer & Justin Bieber – Cold Water
  3. AJR – I’m Not Famous
  4. Justin Bieber – Sorry
  5. Kiiara – Intention
  6. Drake – One Dance
  7. Fifth Harmony – Worth It
  8. The Chainsmokers – Roses
  9. Selena Gomez – Hands To Myself
  10. Ariana Grande – Let Me Love You

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I hope this helped you if you’re someone like me who just simply cannot live without music and wants to listen to it even while studying! Until next week!

– Helina x

Studying with Music

Decorating Your Dorm Room

Hello, everyone! I hope your week has been amazing and you’re all settled in now and ready for uni (I certainly never feel ready to go back to uni haha)! As I promised last week, I am going to show you my dorm room since I’ve finally finished sorting it out.

I live in the UCB accommodation named Cambrian Hall, which is right across the street from UCB. I chose this because of the location – how close it is to the university as well as the main shops and nightclubs. It is perfect for those who would like to live right in the centre of the city. I share the bathroom with one of my friends but the rooms are completely separate. I need my space sometimes so I definitely wanted a room just for me.

This is my last year at university and instead of clutter, I went with simplicity. I decided to only put out a few bits and bobs that are useful (and look cute, of course). When it’s all full of decorations it just makes my head hurt and you cannot focus on your assignments if your head hurts haha.

I got some file organisers from John Lewis (they were on sale for £2!) but I suggest buying them from Tiger or Card Factory instead as they’re super cheap there! I also got a fruit bowl from Tiger to keep it all together and looking nice. If you like to do your make-up every day like I do then definitely get some sort of a make-up organiser so it’s not all over the place haha! I got mine from an Estonian shop (Jysk) but I’ve recently seen some at Tiger and they don’t cost too much! I also suggest getting a reed diffuser as in most dorms you are not allowed to burn candles (because it’s a fire hazard). This way you can still keep your room smelling fantastic!

I also put together a list of shops where you can get the best and cheap things for uni!

  • Primark: bedding, towels, candles, other decor, fairy lights, stationery, laundry basket
  • Tiger: stationery, fairy lights
  • Card Factory: stationery, candles, picture frames, planners, reed diffusers
  • Poundland: baking trays, stationery, planners, snacks
  • Lidl: shower stuff, food
  • Tesco: cutlery, plates, pans
  • Amazon: tech stuff

I hope this helped you to get some inspiration for your dorm room! If you go to any of the shops mentioned and buy something, be sure to tweet me! I would love to see what things you’d like to decorate your room with!

– Helina x

Decorating Your Dorm Room

Being an International Student

Hello, everyone! How are you and what have you been up to? I hope your moving in weekend was fun and you had an amazing time. I got back to England two days ago and finally sorted out my room (and I am so excited to share how it looks next week, yay) so now it’s time to relax!

I flew from Estonia to Germany to England, and I had a four hour layover. During that period I had so much time to (over)think and it made me realize how hard it is for international students. I had to say goodbye to my family, my pets and my friends for months and after such a long and incredible summer it was the hardest thing to do. It’s about all the memories you’ve created and the feelings you’ve felt with these people. Maybe not even people, maybe it’s the places – your bedroom where you cuddled your cat, the living room where you watched some TV with your family and laughed until your stomach hurt, the park you love, the cinema where you dropped your popcorn all over the floor (oops). There are so many places, things and people we get attached to and care about, which is a good thing but sometimes it’s difficult when you know you won’t be able to be at the same spot or talk to the same person face-to-face again for a very long time.

I just wanted to let all my international readers know that you’re not alone. We all feel sad sometimes and it does not get easier over time – you just get more used to it. But it’s okay because caring about something or someone so much means you have something amazing in your life. Be happy about it.

”How lucky am I to have something that makes saying goodbye so hard.”
Winnie The Pooh

– Helina x

Being an International Student