It’s coming to an end…

This week was my last week of lectures at my university. Not just the last one before summer holidays but the last one for good. I will never be at a lecture as a BA (Hons) Marketing with Events Management student at University College Birmingham again and that is actually unbelievable.

When I first moved to England, I felt like I had years to take it all in and have tons of amazing experiences. I had no idea three years would go past so quickly. I honestly don’t know how I’ve gone through SO many exams and assignments already. It is actually mind blowing. At the time of deadlines it seems like life is pretty much falling apart but now looking back at it all, I am going to miss all of it. Although we all might hate going to university sometimes because some lectures or assignments stress you out, or you’re just feeling incredibly lazy in the mornings, once it all ends, you feel this weird kind of sadness. I’m not sad to graduate. I am actually really excited to graduate. But I am sad to leave this place behind. All the memories created throughout these three years are unforgettable. I have made friends for life that I will treasure forever. I have studied in a completely different language (my native language is Estonian) for three years and I cannot believe I’ve actually done it. I¬†remember being so excited to move to the UK and to study in Birmingham. It honestly feels like that was a month ago. But somehow it is all going to be over now.

I am so thankful for my parents for believing in me and supporting me with following my dreams. I wouldn’t be where I am today without them and I am eternally grateful. I hope they’re proud of all of my accomplishments and who I have become as a person throughout these years because it is all thanks to them.

I am so thankful for the amazing friendships I’ve made through these years, I’m sure you guys know who you are, and I love you all so much. Some of you I met at the beginning of this journey, some in the middle and some in the end and I cannot thank you enough for being in my life now and forever. You’ve made these three years incredible.

I am so thankful for all of the opportunities gained through studying this degree. It helped me discover my passion in social media marketing and gave me a new direction. If I had to¬†do it all again, I would, and I wouldn’t change a thing.

To all of the students graduating this year, just because something ends, doesn’t mean something better won’t begin. Take all these experiences with you and start a new chapter of your life.

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– Helina x

It’s coming to an end…

My journey to becoming a YouTube Partner…

Becoming a YouTuber wasn’t really ever something I had in mind. It all started around 6 years ago when I started making fandom videos. YouTube wasn’t this huge money-making industry for influencers like it is nowadays. It was for likeminded people to make any content they like. It was a very supportive community, especially in the ‘fandom’ section. I used to make videos about my favourite celebrities with my friends and it was SO MUCH FUN! Click here if you want to see some of the videos that I’ve kept on that channel. I had around one thousand¬†subscribers on that channel and it was amazing. I was meeting people online who liked editing videos just as much as I did and we all supported each other. I loved it!

However, since I was growing older and life got more busy, I stopped making those videos. I made a video every few months until I completely stopped. My latest video on that channel was posted 2 years ago. That’s when I discovered the other side of YouTube. I started following people like Zoella and PointlessBlog and Marcus Butler and Sprinkle of Glitter and I felt like I wanted to be part of the same community as them. I wanted to vlog and look back at the videos and the memories. But since I was too nervous, I never wanted to show myself in any videos or talk in them, so I started posting travelling videos. I would edit videos just like before but of clips of my own. That’s where it all began. My journey to becoming a YouTube partner.

The 20th of August 2016 was the day that I uploaded my first video that I properly featured in¬†and oh boy was I nervous! I did this with my boyfriend because I was too scared on my own. To my surprise, the feedback I got was SO positive so I thought I would start uploading normal sit-down-videos. That’s where it all began. More people started subscribing and watching my videos and my following across all my social media platforms increased. I was so happy to still do something that I loved (editing) years ago but now being even more involved. I cannot tell you enough how many opportunities this has brought to me. I am working closely with brands that I love and I get invited to the most amazing events for bloggers and businesses. This is something I could’ve never dreamt of but I am so happy that this is my reality. YouTube also encouraged me to apply to be a UCBlogger and here I am now. YouTube and blogging are the things I am most passionate about and I am so happy to have this as my job / hobby. Both of these platforms influenced my final year research project, which I did about using social media as a marketing tool for businesses. I honestly couldn’t imagine my life without doing this, something I love so much.

I hope you have the courage to follow your passion. Don’t be scared of what others may think because at the end of the day, you’re in charge of your life so make the most of it.

– Helina x

My journey to becoming a YouTube Partner…

Should I go to university?

Hello everyone, I hope you’re doing well! This week I wanted to talk to you about some important life choices. Well, one of the most important life choices I would say. That is: what to do after high school? Should I go to university? Should I have a gap year? Should I scrap going to university and go straight to work? What course should I study once I do go to university?

All of these questions went through my mind three years ago when I graduated from high school and had absolutely no idea what to do next with my life. I considered having a gap year, however, I knew after a gap year I wouldn’t even feel motivated enough to proceed with my studies, so it wasn’t an option for me. Not going to university at all was never really something I wanted to do as having a degree increases your employability massively and I am too much of a career oriented person to let that go. So there I was, deciding to go to university without having any idea of what I wanted to study or do for the rest of my life. So if you’re in the same boat, don’t worry at all. Many of us go through this. The uncertainty is so nerve wrecking and makes us all panic a little bit but here’s what I decided to do…

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I attended events at my high school where they would talk about various universities and degrees that got me looking at various universities.¬†One of the booklets that I took with me was UCB’s. Once I read through all of the courses I just tried to find something I would potentially be interested in. I found events management quite an interesting industry so I decided to look more into that. My brother actually advised me to choose a degree to cover multiple fields in order to make sure¬†I’d like at least some parts of it. Also, that means you learn more about various fields, therefore resulting in more job opportunities. That is how I found Marketing & Events Management and I am so glad I did. Through the three years of my studies I have actually started to love marketing and dislike events management. This is why I can honestly recommend choosing a degree that has at least two different aspects to it if you are not certain of what to study but are determined to go to university. It was honestly the best decision of my life because I no longer feel lost and uncertain about the future. I know marketing is going to be my career and I could not be happier.

Now the tough part, choosing the university. I applied to University College Birmingham, University of Central Lancashire, University of Bedfordshire and University of Northampton (as you can see, I was determined to study in the UK as that has been my dream all my life). When I got into all of them, I was extremely confused of what to do next. I mainly looked at student satisfaction and the location of the university. UCB has amazing support facilities for international students and since I knew I’d be so far from home, that was very important to me. Also, Birmingham is the second largest city in the UK and I’ve always been¬†a lover of big cities so it sounded like a dream to me. This is how I decided that I would move from a small city in Estonia to the second largest city in the United Kingdom. One of the scariest but best decisions I have ever made.

I just wanted to let you know that whatever you decide is okay. But I also want you to know that although going to university might be a scary idea, it does not have to feel like that. Also, whatever makes your heart race is probably worth doing.

– Helina x

Should I go to university?

UCB Goes To International Confex 2017!

This Thursday, we (UCB Marketing with Events Management students) went to the International Confex of 2017 in Olympia London that is held every year. It is the UK’s leading event for event organisers across the world (hence the name ‘international’). This is all about the newest innovations within the events industry as nowadays everything needs a unique selling point otherwise it is extremely difficult and practically impossible to stand out from¬†the crowd. It takes place for two days and we went on the last day. At this event, event industry professionals can buy various products or services for their events for amazing prices. Even though we are not quite events professionals yet, we were taken there in order to show the latest innovations in the industry. This also relates to our assignment for one of our modules Innovation in Events where we have to discuss the latest innovations and pick four of our favourites. I have definitely made my choice now (although the choices were endless at this event)!

1. These robots could walk and even dance (we saw an amazing dance to Gangnam Style). They look at you when you wave to them and sense your movements. I fell in love with the red robot and I feel like I need one in my life! Beware, they do cost a few thousand pounds though haha, not quite fit for my student budget!

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2. All the ground floor stalls from up above.

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3. The cutest Ice Cream car that can be hired to any event! Get your ice cream directly from this retro car, I found it SO cute!

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4. Mega Booth aka the place we spent far too much of our time at because we were obsessed with their photo booth and the amazing backgrounds!

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5. This is literally air / smoke that you can consume. You put your straw into this machine in the foggy air and voila – 0 calorie dessert that tastes like candy! This is by Lick Me I’m Delicious, which is just the coolest brand name ever! Even the cotton candy that they make is in so many different flavours and shoots out of the machine towards the sky! No doubt this would make your event one to remember.

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6. This is for all those adventure lovers! So many opportunities to have forest adventures around the UK (I believe they said they are in 30 cities/towns!).

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7. The coolest place you can eat at as this is a restaurant, bar AND a club! Get all those experiences in one!

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8. Beautiful balloons filled with anything you’d like AND they promote your brand logo on it! Would be so amazing for product / brand launches!

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9. I just liked the design of this bar… That’s about it haha!

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10. You could even get your brows done for free at the event AND they gave amazing deals for all the products they used! Got to love student bargains!

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11. This is a robot that walks, talks, dances, cries and just has a mind of its own. Oh, by the way, it’s the robot that Rihanna hangs out with. HOW COOL IS THAT?

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12. GuineaPig was one of my favourite parts. They’re basically balloons that just move to the rhythm of the music. It was so weird but so wonderful at the same time and I don’t even know why. So if your event involves music, I think you pretty much need these in your life.

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13. This stand provided the most awesome bubbles I’ve ever seen. The tiny bubbles would turn into smoke once they burst – WHAT? How’s that even possible? And they would even put you inside of the giant bubbles! Definitely entertainment worth thinking about!

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– Helina x

UCB Goes To International Confex 2017!

Marketing at UCB

Hello guys! Hope you are all well and feeling more fantastic than ever. This week has felt longer than ever and the amount of work I have to do is actually insane. But I can do this and so can you!

This week I thought I’d let you know more about being a marketing student at UCB and what I think of the field now as I have learnt about it¬†for over two years.

The degree I chose to do was Marketing with Events Management. Essentially I applied because I thought I would be really into Events Management. Surprisingly enough, I enjoy the marketing part a lot more! This is why whenever someone asks me how to choose a degree, I always say choose something that involves two fields rather than one. Don’t get me wrong, I like Events Management but Marketing is what I feel close to – it is what I want to do for my career.

Some of you may be thinking what ‘marketing’ is all about so I’ve found a definition to explain it perfectly.¬†“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.”¬†– The official academic definition from CIM (The Chartered Institute of Marketing). This¬†involves the brand, communication, printing, market research, psychology of consumer behaviour, promotion, design and so on. It is a very broad field as there are many different types of marketing, my favourites are advertising, digital marketing and social media marketing (my dream is to become a social media manager!), because they are the most relevant in today’s society.

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(Source: BlueFountainMedia)

The modules I’m studying/I’ve studied are:

  • People and Organisations
  • Marketing Principles
  • Business Economics
  • Promotional Communication Techniques
  • Consumer Behaviour
  • Events Industry in Context
  • Events Operations
  • Applied Marketing Research
  • Applied e-Business and e-Marketing
  • Communications and Psychology
  • Professional Creative Development
  • Research in Practice
  • Sales and Marketing Management
  • Advertising and Media Management
  • International Marketing
  • Leadership and Change Management
  • Digital and Social Media Marketing
  • Creative Media and Events

My favourites have been Promotional Communication Techniques, Applied e-Business and e-Marketing, Communications and Psychology and Professional Creative Development as they all involve some practical work rather than working on essays, reports and studying for time consuming exams.

For Promotional Communication Techniques we had to think of an event to plan in the National Sea Life Centre that would appeal to our target market. It involved creating a communication brief but the part we loved the most was creating the design elements – a poster and a leaflet. We worked in a group and this is the first time we had the chance to actually design something. We had SO much fun doing it and that’s when I realised I’m more into marketing than events.

Applied e-Business and e-Marketing let us make up a beauty company and create a website for it. We learned about everything you need to know about making your own website and it was so much fun designing every single little element of it as you could¬†be as creative as you’d like!

Communications and Psychology let us work for an actual client – National Sperm Bank. Although at first we were completely lost as we had no idea what to do for our marketing campaign, we decided to make a video advertisement to be spread across YouTube and other social media. This ended up being the client’s favourite!

Professional Creative Development let us design once again! We had to design all social media elements as well as posters, T-shirts and key rings for the event that we organised ourselves! It was challenging but also one of the greatest modules.

I hope this gave you an insight of what it is like to study marketing at UCB. Stay positive!

– Helina x

Marketing at UCB

Decorating Your Dorm Room

Hello, everyone! I hope your week has been amazing and you’re all settled in now and ready for uni (I certainly never feel ready to go back to uni haha)! As I promised last week, I am going to show you my dorm room since I’ve finally finished¬†sorting it out.

I live in the UCB accommodation named Cambrian Hall, which is right across the street from UCB. I chose this because of the location – how close it is to the university as well as the main shops and nightclubs. It is perfect for those who would like to live right in the centre of the city. I share the bathroom with one of my friends but the rooms are completely separate. I need my space sometimes so I definitely wanted a room just for me.

This is my last year at university and instead of clutter, I went with simplicity. I decided to only put out a few bits and bobs that are useful (and look cute, of course). When it’s all full of decorations it just makes my head hurt and you cannot focus on your assignments if your head hurts haha.

I got some file organisers from John Lewis (they were on sale for ¬£2!) but I suggest¬†buying them from Tiger or Card Factory instead as they’re super cheap there! I also got a fruit bowl from Tiger to keep it all together and looking nice. If you like to do your make-up every day like I do then definitely get some sort of a make-up organiser so it’s not all over the place haha! I got mine from an Estonian shop (Jysk) but I’ve recently seen some at Tiger and they don’t cost too much! I also suggest getting a reed diffuser as in most dorms you are not allowed to burn candles (because it’s a fire hazard). This way you can still keep your room smelling fantastic!

I also put together a list of shops where you can get the best and cheap things for uni!

  • Primark: bedding, towels, candles, other decor, fairy lights, stationery, laundry basket
  • Tiger: stationery, fairy lights
  • Card Factory: stationery, candles, picture frames, planners, reed diffusers
  • Poundland: baking trays, stationery, planners, snacks
  • Lidl: shower stuff, food
  • Tesco: cutlery, plates, pans
  • Amazon: tech stuff

I hope this helped you to get some inspiration for your dorm room! If you go to any of the shops mentioned and buy something, be sure to tweet me! I would love to see what things you’d like to decorate your¬†room with!

– Helina x

Decorating Your Dorm Room